VR and AR are also great ways for meeting and event planners to enhance their attendees’ experience. They both have the potential to add dimension to events that would take them to the next level - not just allowing for deeper engagement and more interaction but creating solutions that provide a better overall attendee experience. Nothing really beats being somewhere in person, but the next best thing to being there in person, is being there virtually in a photo realistic rendered environment.”
“VR does much to solve this as it provides a true-to-form visual representation of a space. “People who work in meetings and events are innately visual, but our ability to communicate a visual representation of what we are looking for or offering is limited,” s ays Tyler Gates, principle at Brightline Interactive. These technologies are powerful tools in the meetings and events space because they allow the creator to invent a world or recreate an existing space that gives the user a fully immersive experience. Virtual reality is a simulation of a three-dimensional environment that completely transports a user into a virtual world for complete immersion, usually with the use of goggles or a headset, while augmented reality superimposes computer-generated images and information on a user’s view of the real word, often using a combination of GPS and smartphone camera technology. Often times virtual and augmented reality are lumped into the same category while, in fact, the technologies are quite different. “VR and AR have the power to allow guests to experience a brand in the most immersive way, creating a sense of connection and loyalty,” according to Moshasha.
But companies like hers have been paving the way for the technology to become a new and exciting way to add experiential elements to meetings and events. Virtual reality (VR) and augmented reality (AR) are commonly known for gaming, says Sophia Moshasha, marketing director for Gates’ Brightline Interactive.
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